.mobi Domain
.mobi (dotmobi) is the TLD, top level domain, dedicated to delivering the Internet to mobile devices. This new TLD is now available at many domain registration sites. The cost is about $15 to $20, one of the highest among all other TLD’s.
.mobi websites are required to follow specific guidelines, published in the mTLD’s ‘Switch On Guides’, that are intended to ensure optimal enjoyment from a mobile device. This assures .mobi visitors that content has been properly formatted for viewing from a phone or PDA. It also means that .mobi users receive the most relevant content and information, saving them time and money.
The idea behind .mobi is that it will funnel users to sites and services specially designed for mobile devices. According to the experts, it should appeal to phone operators, content providers, service providers, and handset manufacturers.
Filed under: Mobile Web General